The Indestructible Billboard

Posted by on Apr 23, 2012 in Arduino | 2 Comments

In March Marcus of Interactive Matter and I helped Publicis to build an interactive billboard for Evoc.

Evoc makes backpacks with protectors, called LITESHIELD. The protector is used to absorb a good portion of an impact in case of an accident. So we were asked to build a billboard with an included backpack and a sensor, that measures an impact. The impact and the absorbed portion would be displayed on a screen, also integrated into the billboard. A webcam should take a picture of a candidate, while he tries to hit the backpack as hard as he could. The picture would then be uploaded to Facebook, if the candidate agrees.

Our part was all the electronics and programming. Rest of the innards was made by the great guys of Create and More. As sensor we used an Arduino and a accelerometer with +/-250g range. Whenever a punch is detected, the maximum value gets sent to an Processing sketch, that takes a picture, updates the display and sends the picture to Facebook. No open source here, it’s simply too ugly and we are embarrassed.

Presentation took place in Berlin at the end of March. Everything worked out really well. Only problem was a slightly flaky internet uplink. Next time we will have at least two 3G USB sticks as fallback. Despite that everyone had a lot of fun, especially the kids and some young guys, giving the billboard and the backpack a hard time. But it withstood. Of course.

2 Comments

  1. Le billboard indestructible by Evoc | L'Autre Marketing
    19. May 2012

    [...] Via Posted in: Actualités Tagged: Berlin, Billboard, Evoc, Indestructible, Sport, Street Marketing [...]

  2. The Indestructible Billboard
    28. May 2012

    [...] März haben wir mit Tinkerlog & Create and More für Publicis bzw. EVOC das Indestructible Billboard [...]